YouTube Subscriber Income Calculator

Estimate potential channel income from an assumed subscriber count, new-video view rate, upload frequency and ad RPM. Subscribers alone do not determine views or monetization. Optional memberships use a separately assumed conversion rate and net revenue per member.

How to use this tool

1. Enter the subscriber count.
2. Enter the average views a new video gets as a percentage of subscribers.
3. Enter how many videos you publish a month and your RPM.
4. Optionally add the share of subscribers who pay for a membership and its price.

Formula

Monthly views = Subscribers × View rate × Uploads per month

Ad income = Monthly views ÷ 1,000 × RPM

Membership income = round(Subscribers × Member rate) × Net revenue per member × 70%

The view rate is the key assumption: work it out from your own recent videos by dividing their average views by your subscriber count. The table shows how much the estimate moves at other view rates. Counts of paying members are rounded to the nearest whole member. Membership inputs exclude applicable fees and taxes; ad RPM must exclude that membership revenue to avoid double counting.

Example

A channel with 50,000 subscribers whose new videos average 15% of that — 7,500 views — and 4 uploads a month gets 30,000 views. At a $4 RPM that is $120 of ad revenue. If 0.1% of subscribers (50 people) contribute net revenue of $4.99 for a membership, that adds $174.65, for a total of $294.65 a month.