YouTube Earnings Calculator
Estimate how much a YouTube video or channel earns from views, using your RPM or a playback-based CPM and YouTube's 55% ad revenue share.
This calculator estimates YouTube ad earnings from a view count. The most reliable input is your own RPM (revenue per 1,000 views), which YouTube Studio reports after YouTube has taken its share. If you only know what advertisers pay, use the CPM method: it applies the share of views that actually show an ad and the 55% creator share for long-form videos.
How to use this tool
- Enter the number of views and say whether it is one video, a daily figure or a monthly figure.
- Choose RPM if you have it from YouTube Studio, or CPM if you are estimating from advertiser prices.
- For the CPM method, enter the playback-based CPM and the share of views that show an ad.
- Read the estimate, the yearly projection for channel figures, and the table for other view counts.
Formula
Earnings = Views ÷ 1,000 × RPM
RPM from CPM = Playback-based CPM × Monetized share × 0.55
RPM must use the same view denominator as the Studio report, including engaged views for Shorts, and is net of YouTube's share. Playback-based CPM is gross revenue per 1,000 playbacks that showed at least one ad, so it is multiplied by the monetized share and by the 55% you keep.
Example
A video with 100,000 views and an RPM of $4 earns about 100 × $4 = $400. Estimating instead from a $12 playback-based CPM with 50% of views showing ads gives 50,000 monetized playbacks, $600 of gross ad revenue and $330 for the creator after the 55% share — an effective RPM of $3.30.
Frequently asked questions
How much does YouTube pay for 1 million views?
It depends entirely on RPM. At $2 RPM, 1 million views earn about $2,000; at $8 RPM, about $8,000. Audiences that advertisers pay more to reach, such as viewers interested in finance or business, usually bring a higher RPM.
What is the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions or monetized playbacks, before YouTube's cut. RPM is what you receive per 1,000 total views after the cut, and may include non-ad income, so these metrics are not directly interchangeable.
What share of ad revenue do creators keep?
Under the YouTube Partner Program terms, creators receive 55% of net ad revenue from long-form videos on the watch page and 45% of the revenue allocated to them from the Shorts creator pool.
Does this include memberships or sponsorships?
Your Studio RPM already includes money YouTube pays you besides ads, such as Premium, channel memberships, Super Chat and Super Thanks. The CPM method covers ads only. Brand deals, affiliate links and merchandise sold elsewhere are never included.
Sources
Last updated: 2026