YouTube RPM Calculator (Revenue per 1,000 Views)

RPM — revenue per mille, or per 1,000 views — is the most useful number for a YouTube creator because it turns any view count into money. It is calculated after YouTube takes its share and across all views, including those that showed no ad, so it is the figure to use when planning income. Enter revenue and views from YouTube Studio to get your RPM and the views you need for an income target.

How to use this tool

1. Enter the estimated revenue YouTube Studio shows for a period.
2. Enter the views for exactly the same period.
3. Set a monthly income goal to see the views it requires.
4. Optionally enter your playback-based CPM to compare it with your RPM.

Formula

RPM = Revenue ÷ Views × 1,000

Views needed = Income goal ÷ RPM × 1,000

Playback-based CPM measures advertiser spending per thousand monetized playbacks before the creator share. RPM spreads creator revenue over all applicable video views, or engaged Shorts views, and can include fan funding. Consequently RPM/CPM is not a payout percentage and is not guaranteed below 100%.

Example

A channel earned $1,250 from 400,000 views last month. Its RPM is 1,250 ÷ 400,000 × 1,000 = $3.13, or about a third of a cent per view, and 1 million views would bring in $3,125. To earn $3,000 a month at that rate, it needs 960,000 views — about 32,000 a day.