Instagram Earnings Calculator
Estimate what to charge for a sponsored Instagram post by followers, engagement or reach, and your monthly and yearly income from brand deals.
Compare three hypothetical ways to quote a sponsored Instagram post: a rate per 1,000 followers, a price per interaction, or a rate per 1,000 accounts reached. Enter rates you negotiate with a brand; the defaults are examples, not market benchmarks. The chosen quote and average monthly post count produce gross income scenarios before costs and taxes.
How to use this tool
- Enter your followers, engagement rate and average reach per post from Insights.
- Choose the pricing method and set the rate you charge or are quoted.
- Enter how many sponsored posts you expect a month.
- Add any other monthly income, then compare the three methods in the table.
Formula
Follower price = Followers ÷ 1,000 × Rate
Engagement price = Followers × (Engagement rate ÷ 100) × Price per engagement
Reach price = Average reach ÷ 1,000 × CPM
Monthly earnings = Sponsored posts × Price + Other income
Engagement here means likes plus comments, not unique people, so its rate relative to followers can exceed 100%. Reach counts accounts and uses a different denominator from impression-based CPM. Fractional monthly posts represent an average across several months. Usage rights, exclusivity and production work can change a negotiated quote.
Example
An account with 25,000 followers and a 3% engagement rate gets about 750 likes and comments per post. At $10 per 1,000 followers a sponsored post is worth $250; at $0.25 per engagement it is $187.50; and with 7,500 accounts reached at a $25 CPM it is also $187.50. Two sponsored posts a month at $250 bring in $500 a month, or $6,000 a year.
Frequently asked questions
How much do Instagram influencers make per post?
There is no universal payment schedule. Deliverables, audience, measured results, rights and production costs influence a negotiated offer. Compare quotations for the same scope rather than treating the example rates as expected earnings.
Does Instagram pay for views?
Payments from Instagram itself, such as bonuses, gifts or subscriptions, depend on the programs available to your account and country. Enter what you receive under other monthly income.
Which pricing method should I use?
Use the basis agreed in the campaign brief. A reach-based quote needs reach, not impressions; an engagement-based quote needs the agreed kinds of interactions. The three estimates are alternatives and are not added together.
Last updated: 2026-10-30