Engagement Rate Calculator
Work out engagement rate per post by followers, reach or views, average several posts, and compare with 2026 Instagram, TikTok, Facebook and X benchmarks.
Benchmarks describe brand accounts and count interactions slightly differently from each other; creators with small, close audiences usually score higher. Use them as a rough guide.
| Post | Likes | Comments | Saves | Shares | Engagements | Followers | Rate |
|---|---|---|---|---|---|---|---|
| 1 | 480 | 36 | 22 | 9 | 547 | 12,000 | 4.56% |
| 2 | 615 | 52 | 40 | 14 | 721 | 12,000 | 6.01% |
| 3 | 390 | 21 | 15 | 6 | 432 | 12,000 | 3.6% |
| Source | Rate | Your rate ÷ benchmark |
|---|---|---|
| Socialinsider 2026 report: 2025 average (likes + comments) | 0.48% | 9.8× |
| Socialinsider: Q3 2026 average | 0.45% | 10.5× |
| Rival IQ / Quid 2026 report: 2025 median, all industries | 0.3% | 15.7× |
Engagement rate shows how much of your audience actually interacts with a post, which says more about a social account than its follower count. Paste the likes, comments, saves and shares of a few recent posts and the calculator gives the rate for each post, the average and the median, by followers, reach or views. For Instagram, TikTok, Facebook, X and YouTube it also compares your rate with the brand-account benchmarks published in 2026.
How to use this tool
- Choose the platform and whether to divide by followers, reach or views.
- Enter your follower count (for the follower method).
- Paste one post per line: likes, comments, saves, shares and, for reach or views, the post’s reach as a fifth number.
- Choose whether saves and shares count, then read the average, median and per-post table.
Formula
Engagement rate per post = (likes + comments + saves + shares) ÷ followers × 100
For the reach or impressions method, the post’s reach or views replace followers. The average is the mean of the per-post rates; the median is less affected by one viral post. The “combined” figure for reach divides all engagements by all reach together. Benchmark reports differ in what they count: Socialinsider uses likes and comments for Instagram, adds shares and saves on TikTok and counts likes and reposts on X, while Rival IQ counts all interactions, so treat comparisons as approximate.
Example
An account with 12,000 followers posts three times: 480 likes, 36 comments, 22 saves and 9 shares is 547 engagements, or 4.56%. The other posts have 721 and 432 engagements (6.01% and 3.60%). The average is 4.72%, the median 4.56%, and against the 0.48% Instagram brand average that is about 9.8 times the typical rate.
Frequently asked questions
What is a good engagement rate on Instagram?
For brand accounts, the 2026 reports put the typical Instagram rate by followers below 0.5% per post: a 0.48% average for 2025 in Socialinsider’s data (0.45% in the third quarter of 2026) and a 0.30% median in Rival IQ’s. Smaller creator accounts often reach 1–5% because their audiences are more engaged, so compare yourself with accounts of a similar size.
Should I calculate by followers or by reach?
By followers is the standard for comparing accounts and is what benchmarks use. By reach shows how compelling the post was to people who actually saw it, and it is usually several times higher. Use one method consistently.
Why is TikTok’s engagement rate so much higher?
TikTok shows videos to many people who do not follow the account, so interactions are large relative to followers. Rates above 100% by followers are possible on a viral post.
Sources
Last updated:
Page address with these inputs: https://kakao.mobile/tools/engagement-rate-calculator/
Cite or embed this tool
kakaoCalc. (2026, November 8). Engagement Rate Calculator. https://kakao.mobile/tools/engagement-rate-calculator/
“Engagement Rate Calculator.” kakaoCalc, 8 Nov. 2026, kakao.mobile/tools/engagement-rate-calculator/.
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